Thoughts and Concept
PPC vs SEO: The Ultimate Digital Marketing Question Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two major players in digital marketing strategies. Although they function quite differently, both are strong. Naturally, this brings up one of the most frequent questions faced by business owners: Should I invest in SEO or PPC for my … Read more
Introduction: The Shift in Search Behaviour Nowadays, search involves more than just entering a keyword and browsing a list of links. These days, users anticipate accurate, concise, and fast responses, often without leaving the search page. The emergence of generative AI and conversational search engines such as Google’s Search Generative Experience (SGE), Bing Copilot, ChatGPT, … Read more
Search has changed significantly in the last few years. With the rise of artificial intelligence (AI) in platforms like Google’s AI Overviews, Bing Copilot, and conversational search engines, businesses can no longer rely only on keyword stuffing and backlink building. In this guide, we’ll look at what it means to produce content that is AI-ready, … Read more