Selecting the right keywords for your web pages can be considered as the most important stage in the SEO process. If the selected keywords are wrong i.e. irrelevant to the business it can undermine the campaign from the beginning. In this blog post, we will discuss how to choose relevant keywords for the target pages.
Why is Keyword Analysis important in SEO?
The main purpose of doing keyword analysis is to identify the most important and relevant keywords according to the business so that your web-pages can be optimized for those in the hope that they can rank in search engine result pages organically. Another important point to be considered while doing the keyword analysis is to study the website completely, this will help you to understand the products/services properly.
Things to Remember While Selecting a Keyword
The most important point which one should focus on while choosing the keywords is relevancy. Keyword which you are selecting for the web page should be relevant to that page else the user will bounce off. For example if you are an ecommerce website selling Infant clothes and you have identified men’s clothes or ladies clothes as your target keywords. Obviously you are a seller who is selling clothes online, but for infants/kids only i.e. men’s or ladies clothes are not available on your online store. There is absolutely no point in ranking for these keywords unless you sell ladies or men’s clothes on your website.
Another factor to be considered while selecting a keyword is the search demand i.e. your selected keyword should have a decent search demand. You might rank quickly for the keyword which has no search demand, but it’s of no use as no one is searching for that keyword. Set a goal to identify relevant keywords for which there is a search demand.
Third factor to keep in mind is competition. It’s always better to pay attention to this and search the keywords which you have identified to see the results. Study those websites which appear and plan your keyword strategy accordingly.
Which Keyword Research tool to use?
There are different keyword tools available on the internet which you can use to figure out the keywords. If you are trying to rank your web-pages on Google then you can use their keyword planner tool to identify the keywords. They have mainly designed it for Google Ads, but it can be used to identify new keyword opportunities for SEO as well.
Selecting relevant keywords is a crucial step in SEO like laying a foundation. If the foundation is strong and solid, you can build a great SEO campaign using it. Also, perform the thorough keyword analysis of your website i.e. try to cover as many pages as you can which are present on the website and optimize those pages according to the identified keywords.