PPC

How to Create High-Converting Landing Pages for PPC

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How to Create High-Converting Landing Pages for PPC

Are you spending hundreds (or even thousands) on PPC campaigns only to see a disappointing conversion rate under 5%? You’re not alone. Many advertisers know how to target users, bid and write compelling ad copy, yet their campaigns underperform. Why? Because the landing page experience doesn’t match the promise of the ad. A high-converting PPC … Read more

Categories PPC

How Do I Know What Is Right for My Business – PPC or SEO?

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How Do I Know What Is Right for My Business – PPC or SEO?

PPC vs SEO: The Ultimate Digital Marketing Question Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising are two major players in digital marketing strategies. Although they function quite differently, both are strong. Naturally, this brings up one of the most frequent questions faced by business owners: Should I invest in SEO or PPC for my … Read more